The truth of the matter is that PageSpeed insights need to be taken with a grain of salt. Heck, even Moz, which is one of the top SEO educational websites, does not have a very impressive score on mobile. Let’s find out by analyzing the Google PageSpeed grades of businesses who are known to take their website and digital marketing seriously -Īs you can see, all of these websites have a terrible PageSpeed score. How influential is site speed in the algorithm? The Google search algorithm literally takes 100’s of factors into consideration when deciding which businesses will rank on what position on SERP for any search query. So the real question is, how does Google PageSpeed score affect your search engine rankings? If your competitors outrank you on search engine result pages (SERP), then they will eat into your market share. The reason to worry is that your competitors could outrank you if they have better PageSpeed scores. How Does Google PageSpeed Score Affect Search Engine Rankings: Putting Things In Perspective Got a low score? Does that concern you? If the answer to the last 2 questions is ‘yes’, then you must read this blog post, because before you break a sweat, you need more context on Google and how it ranks your business. Visit the Google PageSpeed Insights page and analyze your business website. What would that make you start thinking? Would you start thinking that your SEO plan is failing? Or that you are not getting value for what you are investing in? Could it be that the young punk, dressed like a geek with a computer is scamming you? If you are seeing a positive trend in website traffic, leads, and sales, then you believe that the SEO strategy is working well.īut then you get this message in your inbox that shows that your Google site score is terrible. As a business owner, you are a specialist in your industry, but you may hardly understand what SEO is. Imagine that your business has been working with a search engine optimization (SEO) specialist/agency for a few years. And if Google says your website has a low score, it sounds like a problem. After all, a big objective for a lot of businesses is to have their website appear in top search results on Google. It is a tool by Google, and that must mean it is important. Have you ever been contacted by someone telling you that your website has a serious issue based on a low Google Site Score? One such classic indicator is Google PageSpeed that you can check for any website with a free tool called Google PageSpeed Insight. We see marketers in our industry deploy this tactic by finding and picking on a negative performance indicator relating to the digital presence of businesses. Fear-based marketing tactics are based on an underlying observation that consumers are genuinely afraid of missing out.
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